Trim the Fluff: How Less-Is-More Video Creates Bigger Engagement

If you’ve ever invested time and money into producing a high-quality video only to see minimal viewer retention or low conversions, you’re not alone. Many business owners across Barry County are realizing that when it comes to video, more isn’t always better. In fact, shorter, clearer, and more intentional video content can often outperform longer pieces in both engagement and effectiveness.TL;DR Shorter, focused videos are more engaging than long, bloated ones.   Start with one clear message, and cut